The Granola Gamble: Why I Rebranded


As you probably noticed, a few things have changed around here. I’ve been waffling back and forth with the idea for months but finally decided to take the plunge. is now officially, and I’m honestly still a little bit freaked out. I’ve had some version of my old blog name for close to four years now, and I wondered, “What will this do to my organic traffic? Am I going to take a hit?” In the end, I decided it was better to stay true to myself and take the risk than it was to cling to something because it was already there.

I decided on the name The Unscary Vegan because I firmly believe that being an asshole isn’t helping the vegan movement at all. If I get up in somebody’s face and scream at them, they’re going to call me a lunatic and walk off. On the other hand, if I feed them a heaping serving of my vegan taco salad and then tell them, “Hey, it really is that easy,” they’re much more receptive. This is important to me. I care about animals, and I care about the planet. End of story. It was time for my social media to reflect it no matter how much I giggled over naming my blog after one of my cats.


So here’s the thing: I’m going to cheer you on every step of the way. Every little change helps. If you drink almond milk instead of dairy, good for you! If you participate in Meatless Mondays, that’s awesome! If you decided to buy your leather handbag secondhand so you don’t contribute to animal cruelty, I’m so proud of you.

Here’s another thing: we are all human, and guess what? Humans are animals, too. I don’t want to be a dick to animals. Any of them.


I’m still recovering from whatever the hell this is — my uncle, who is a doctor and not an armchair diagnostician, thinks it’s Covid — so I can’t promise a dozen new posts right off the bat, but they’re coming. Skincare is still my passion, so I’ll be sharing loads of products with you, and while I do use my old leather bags because I don’t believe in being wasteful, I also want to highlight some awesome vegan brands, too.

Sound off in the comments and let me know what you want to see!

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